NovaFlow / July Reports
Private reports are ready.
Enter your access code to view the July 2026 performance reports.
That code is not right - try again.
Confidential - NovaFlow July 2026
Pop The Balloon

Pop The Balloon

Monthly Performance Report

July 2026

Novaflow Analytics

Executive Summary

July 2026

Click any metric to explore the full section.

Avg Concurrent
1,143
viewers / hour
Prime Time โ†’
Peak Viewers
4,544
July 22
Viewership โ†’
Watch Hours
818.9K
total this month
Trends โ†’
Revenue
$78,709
July 2026
Revenue โ†’
Sentiment
98%
positive ยท 37,152 comments
Sentiment โ†’
Top Content
9
top-tier videos of 99
Content โ†’
Daily Viewers
Low
โ€”
Peak
โ€”
Pop The Balloon ยท 24/7 Live Stream ยท Powered by NovaFlow
Viewership Analytics

Prime Time

Average concurrent viewers across the week. Click a day to focus.

Best Day
Thu
Weekdays +20.3% vs weekends
Quiet
Peak
All times in PST
Sunday
11P PST
1,940
avg viewers
Peak
Monetization

Revenue Performance

Revenue through July 31, 2026 ยท trends since inception

Total Revenue
$333,954
Since 2025-12-05
This Month
$78,709
RPM
$79.06
Per 1,000 views
CPM
$6.12
Weighted avg
Monthly
Cumulative
Hover over the chart to explore monthly data
Monthly Views
995,570
Watch Hours
818,923
Avg Watch Time
49.4m
PTB history from prior reports ยท July combines PTB + PTB Part 2 LiveReacting revenue
Content Analysis

Content Performance

Composite-score ranking and relative performance tiers

AA

Highest Scores

9 videos (9.1%)
A

Upper Band

27 videos (27.3%)
B

Middle Band

59 videos (59.6%)
C

Lowest Scores

4 videos (4.0%)
Top Videos by Composite Score
Ranking: highest score first. Score = 50% average concurrent viewers (scaled to 500), 35% retention, and 15% play confidence (full at 30 plays). Score is shown out of 100.
Tiers: Relative to this 99-video library: AA contains the highest 9 scores; A the next 27; B the next 59; and C the remaining 4.
Video Tier Score Avg Concurrent Plays Retention
Ep 27๏ผš Pop The Balloon Or Find Love ๏ฝœ With Arlette AA 98.9 646 58 96.8%
Ep 46๏ผš Pop The Balloon Or Find Love ๏ฝœ With Arlette AA 98.8 552 54 96.4%
Ep 77๏ผš Pop The Balloon Or Find Love ๏ฝœ With Arlette AA 98.7 802 45 96.4%
Ep 71 (Part 1)๏ผš Pop The Balloon Or Find Love ๏ฝœ Wit AA 98.7 561 64 96.3%
Ep 73๏ผš Pop The Balloon Or Find Love ๏ฝœ With Arlette AA 98.7 554 54 96.3%
Comment Intelligence

Audience Sentiment

What viewers are saying about the stream

Total Comments
37,152
Sentiment
98%
Positive
Sentiment Breakdown
Positive
98%
Negative
2%
Top Themes
A devoted chat community of daily regulars Live play-by-play reactions to every pop Spirited, good-natured debate about dating standards Eagerness to join the lineup or see new episodes Deep investment in couples' follow-up stories
Notable Quotes
"THIS IS SO CORNY I LOVE IT"
"Great show! The funny dances during the ad break are hilarious. What will these men tell their children made them dance this way? ๐Ÿ˜‚"
"once again, arlette's laugh is amazing, lol, and her dress is dressin! ๐Ÿ˜"
ON THE 24/7 FORMAT
"It's 2:18am in Cali and I'm up watching PTB lol"
Optimization

Optimization Overview

Verified ad observations and documented video scoring

What We Tested, Learned & Changed

Every optimization this month came from a controlled test or a measured improvement. Here is the record.

Improved ยท Jul 11
Upgraded the scheduling learning system

We upgraded the automation behind this stream's schedule: the system now keeps a complete record of every scheduling decision and its results, measures video performance more accurately, places testing of new content in low-traffic hours where it belongs, and learns from every ad break that airs. These upgrades make each month's optimizations faster and more reliable.

Report Cutoff
Jul 31
2026
Ad Observations
0
none through cutoff
Measured Videos
99
with performance data
Data Status
Verified
factual fields only
Ad Data
Ad Duration
No credited ad-duration observations were available through July 31.
No ad-duration comparison is available
Video Data
Content Scoring
99 videos ranked by a composite score: 50% concurrent viewership, 35% retention, and 15% play-count confidence.
86 videos have at least 30 measured plays

Ad Placement Experiments

Pop The Balloon is testing ad timing and density against its own recent baseline, with viewer experience monitored as a guardrail.

In progress ยท collecting data
Peak window ad density
The test is live. Results will appear here after the first complete day of data.

Jun 24 โ€“ Jul 22, 2026 ยท RPM

Avg Daily Lift
Pending
RPM
Total Lift
Pending
vs. baseline
Sample
0 / 6
qualifying days
Confidence
Pending
needs 6 qualifying days

Guardrail data will appear after the first full day of the test.

Next: Continue collecting test data.

โ—Ž
Observed ad mix
No credited ad-duration observations were available through July 31; no duration comparison is reported.
โ–ฒ
Tier definitions
Relative to this 99-video library: AA contains the highest 9 scores; A the next 27; B the next 59; and C the remaining 4.
โ†’
Next step
Collect ad-duration and revenue observations before recommending a duration; keep the 9 highest-scoring videos prioritized.
Video ranking uses the documented composite score ยท Ad counts are credited observations through July 31, 2026
Coming Up

What's Next

Upcoming schedule and experiment plans

The upcoming schedule will appear here once the next programming cycle is prepared.